Ivan Trainer Bio

Ivan Wong is a seasoned trainer with over 12 years of experience in corporate training and curriculum development, helping professionals build practical skills across all areas of digital marketing. With a career spanning 20 years in consulting and a role as a Google-appointed regional trainer for Ads and Analytics, Ivan brings a wealth of real-world insights to his teaching.

He has designed and delivered training programs for organizations such as RISE by BCG, SIT, and SIRS, covering essential marketing channels like SEO, analytics, social media, content marketing, and e-commerce. Ivan’s teaching style prioritizes clarity, practicality, and engagement, transforming complex concepts into accessible insights through hands-on projects and interactive learning activities.

A strong advocate for leveraging AI technologies, Ivan demonstrates their practical applications across a wide range of tasks from brand audits to campaign optimisation, audience analysis, and content creation. His comprehensive expertise ensures participants gain not only theoretical knowledge but also the confidence and skills to apply AI-driven tools and strategies effectively in their work.

Whether focusing on analytics, strategy, or cutting-edge AI applications, Ivan’s approach empowers learners to harness technology and innovation to thrive in today’s fast-evolving digital landscape.